Brand concept

Heritage transformed into fragrance

In the heart of the French Riviera, between lavender fields and the salted wind of the Mediterranean, not merely a perfume is born, but a memory suspended in its trail.

Parfumerie de Château is a French house reviving the aesthetics of old perfumery traditions and joining them with the authorial hand of the modern muse of fragrance, Melissa Hoffmann.

This collection is her dedication to the French Riviera: her personal scented map of love for its light, silence, charm, culture and beauty. Each fragrance is like a glance, a touch, a scene carried in memory and offered to the world in a bottle.

French Riviera coastline Lavender fields in Provence Mediterranean memory

Brand DNA

Brand DNA of «Parfumerie de Château»

Origin: France, Provence, the French Riviera - the spiritual homeland of all fragrances.

Perfumer: Melissa Hoffmann - "a nose educated by tradition".

Signature on the bottle: personal approval of every formula.

Soul of the brand: sensuality, sincerity, the cultural code of the French Riviera.

Aesthetic: packaging in the color of Provence, the French flag, the style of a bright life.

Parfumerie de Château monogram